Hoc Yan International Trading Co., Ltd. started more than ten years ago in the Philippine local footwear industry; trading and retailing a wide range of footwear for ladies, men’s and kids at very affordable prices. Low cost prices are the hallmark of Hoc Yan because we would like to provide affordable footwear that is fashionable yet durable, the best value for our consumers’ money.
Now, Hoc Yan International Trading Co., Ltd. is manufacturing and retailing footwear products. This is further strengthened by putting up its’ own Product Development Department where all the product lines and designs are conceptualized to cater to all our customers’ ever-changing needs.
FIONA FOOTWEAR
Our commitment to continuously improve our product lines for our ladies’ footwear is very much evidenced by our efforts to come up with designs that are timely and updated to the tastes of our consumers, thus effectively marketing these product lines. As such, our new print ads reflect the new face of Fiona, embodied by Hoc Yan’s celebrity endorser, Miss Cristine Reyes.
FIONA BILLBOARDS:
- FIONA FLIPFLOPS – carrying the tag line “JUST ME & MY FIONA FLIPFLOPS” is currently situated in front of SM Megamall A
- FIONA CASUAL SHOES – carrying the tag line “FIONA GOES BLACK” as a response to the back to school season.


FIONA FOOTWEAR CATEGORIES:
- FIONA FLIPFLOPS
- FIONA SANDALS
- FIONA CASUAL SHOES
- FIONA RUBBER SHOES
